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How much was West European Digital Photo Frame Market Worth in 2009?
new electronic products, digital photo frame distributors, photo frame market, portable photo frames

In the 《Forbes》 published in 2009 the most popular gifts, of which nine are electronic products, only one sheep from Australia, UGG shoes, non-electronic products, including Nintendo’s WII occupy the first home game , google’s figures show, wii search in the gift category accounted for 73% of the total proportion. As a new electronic products - digital photo frames are the list, at 10th place.

As a professional digital photo frame distributors, eSaleschina certainly hope to see more of the list of digital photo frame log, into more people’s family.

So how much was West European Digital Photo Frame Market Worth in 2009?

The digital photo frame (DPF) market is on track to reach a trade value of nearly 750m Euros across Western Europe this year, up from less than 700m Euros in 2009. This has been revealed in an industry report by Futuresource Consulting, a specialist research and knowledge-based consulting company. Right now, digital photo frames are mainly bought as gifts, and “consumers are still not purchasing for their own use,” says James Wells, a consultant. The UK is projected to account for 26% of total Western European shipments this year, trailed by France (20%) and Germany (14%).

“Despite the DPF market continuing to witness healthy growth, our ongoing research highlights two key hurdles: the replacement market has yet to gain momentum and consumers are still not purchasing for their own use,” says James Wells, Consultant, Futuresource Consulting. “For the segment to continue to flourish, it’s essential that companies evolve their product offerings to give them life beyond the gifting market.

“We’re already seeing the emergence of crossover products, such as portable photo frames / docking photo frames, leather-bound electronic ‘photobooks’, fridge-mounted messaging centres and products with integrated cameras, microphones and speakers which allow for communication over the internet. However, our research shows that the DPF market has very high price elasticity, so maintaining a low price point is crucial.”

The UK continues to blaze the trail for the segment, and is projected to account for 26% of total Western European shipments this year; France will account for 20%, with Germany coming in at around 14%, followed by Italy and Spain at 10% and 7% respectively.

7” screens will continue to represent the lion’s share of demand across Western Europe for at least the next four years, largely due to aggressive price points at a level where consumers are prepared to purchase on impulse. However, the price of 8” screen models is expected to drop close to the 100 Euro level this year, which will see the share of 8” screens rise from 20% of Western European volumes in 2009 to nearly 40% by 2013.

“Despite the decreasing average trade price, overall trade value will continue to rise through to 2010,” says Wells, “and we still expect to see short to medium term growth in this sector, with forecasts peaking in 2011 at nearly nine million units shipped.”

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The following data from an European retailersthe who purchased our digital photo frames

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